There’s no point in having a gorgeous website if nobody’s visiting. SEO packages bring in the ROI you need, and we’re sharing all the reasons why.
Creating a website that is elegant, user-friendly, full of great content, and converts leads into customers can be very difficult and expensive.
Sometimes, businesses will shy away from hiring an SEO company to save some money.
Are additional costs to make your website “search engine optimized” really necessary? Shouldn’t a great looking and functioning website be enough to draw in potential clients?
The truth is, SEO packages are just as important for a website as the design itself. If your business is a metaphorical airplane, web design and SEO are the two wings of that aircraft. Read on to discover why SEO packages are so important and worth the investment.
What are SEO Packages?
SEO stands for search engine optimization. It’s the process of bringing traffic to a website by increasing the site’s visibility in search engine results. Websites can improve SEO by maintaining high quality and unique content and by indexing pages correctly.
Let’s say Bob’s Lumber Supply is building their website. Jerry’s Lumber Compay, which is a few miles away, is building their website as well. What happens when a potential client who lives halfway between Bob’s Lumber Supply and Jerry’s Lumber Company types in “lumber near me” into a search engine?
Which website is listed first and why?
Search engines rank websites based on various criteria, such as blog article length, site reputation, page titles, keywords (despite growing rumors that they are no longer obsolete), and so forth. They catalog all of these details for every website.
There are also algorithms that take some of those criteria and rank various websites that both meet the search terms, as well as their algorithm for website quality.
SEO is a way to ensure that your website receives a high ranking from a search engine’s algorithm and is one of the top search results when a potential client searches for your products and/or services that your business offers.
To further complicate things, search engine companies will change their algorithms often to ensure that websites aren’t cheating the system by catering their website specifically to the algorithm. Search engines want their users to find the content they’re looking for, not just websites that are good at SEO.
If your website isn’t good at SEO and doesn’t stay on top of it, then you will not receive the traffic you need in order to grow. Businesses, in order to be successful in this age of algorithms, must work hard to ensure that their websites are popping up in the search results.
Unless a potential client has a flyer, business card, or brochure with your web address listed on it, most people are going to find your website using a search engine. SEO packages will make sure your website shows up in those search engines.
Always consider an SEO Audit to ensure your website is optimized.
Why isn’t Great Website Design Enough?
Let’s say you’re an architect. You’ve built a beautiful house that is perfectly proportioned, has lots of natural light, flows well, and is comfortable.
Now you need to find a buyer for your home to get the return on your investment. The issue, however, is that you’ve placed your entire budget into materials and construction of the house and cannot afford a real estate agent.
To add to the difficulty, the house you’ve built is on a mountain that doesn’t have much road traffic, so despite the fact that you’ve placed a “For Sale” sign in the yard, you haven’t received any phone calls expressing interest.
See where this is going? A beautiful, well-designed website is great. But if your potential target lead is unable to find your website, or is even unaware that it exists, how will you be able to win that lead and convert them into a client?
Search engines are easy and reliable. All of us use them on a daily basis for most of our internet activity. There are so many websites that we would be lost without a guide. In order to grow your business, you must attract leads first. Only after your website is found can you impress them with the great design and content.
An SEO package is what your business website needs in order to convert those leads into clients. Using the previous example of the house, the SEO packages act as the real estate agency, making sure your product (the website) is readily available and easy to find for the leads that could become clients.
SEO Packages: Transforming Your Site Content Into Growth
As your set out to build or improve your website, remember again that design is just one wing of the plane. It is just as important to win over the client once they do visit your site with a great design.
An SEO package will analyze your website’s user-friendliness. If your website design is beautiful but impedes visitors from finding the content they’re seeking, then the design isn’t user-friendly. The aim of this SEO package analysis is to ensure that your visitors are arriving at the content, and therefore being converted into purchasers.
A great SEO company will use the design and content to your advantage. There may be a few tweaks to the wording, page titles, or the internal and external links that you use on your site. Ultimately, though, your company’s message and brand will essentially stay the same.
SEO packages could also include PPC (or pay-per-click) consulting. That is, your website’s potential for growth through the use of PPC advertising would be analyzed. Then, you would better be able to utilize PPC to target the leads that are searching for the products and services your website would offer them.
SEO is Just as Important as Website Design
While web design may seem like the most important focus for your website budget, it’s clear that this is no longer the case.
Your company will benefit hugely from SEO packages, which will allow you to reach your leads more effectively so that they can see what a great company you are. Invest in an SEO package and realize the impact it can have on your results and number of clients. Let Improve & Grow be the SEO partner you need in order to see the results you want.
Let Improve & Grow be the SEO partner you need in order to see the results you want.
